This is student work for a class assignment. This work is not affiliated with Adidas.
Adidas EVO SL Photo Campaign
All photos and designs by Gabe Vogel
Tasked with the opportunity to utilize creative photography to elevate a brand, I chose to reimagine Adidas’ campaign for the Adizero EVO SL. My vision centered on showcasing the shoe’s speed, power, and sleek design. Rather than simply presenting the shoe as an option, the imagery is designed to make viewers desire it. The goal is for the consumer to see it as more than just a running shoe, but as a tool for reaching their own peak performance. Its sleek lines, paired with the visual atmosphere, suggest movement even in stillness, evoking the rush of speed the shoe was built for. To further reinforce this idea, the campaign retains the original slogan, “Feel Fast,” visualized through subtle uses of motion blur that amplify the sensation of velocity.
Plan B One Step Campaign
All designs by Gabe Vogel
Tasked with the opportunity to reimagine a brand through a simple but impactful visual concept, we chose to reinvent Plan B One-Step with a campaign centered on ironic “warning labels.” Our vision focused on shifting the product’s narrative from one associated with stress to one that highlights choice, control, and the ability to keep going. Instead of presenting Plan B as a clinical solution, the imagery is meant to make it feel familiar and human, showing the everyday moments that life continues to offer afterward. The goal is for viewers to see it not just as emergency contraception, but as a straightforward tool for taking care of themselves. The bright backgrounds paired with the clean, on-brand label design create a clear contrast that draws attention to the message, reflecting the real stories behind each scenario. Each “side effect” acts as a lighthearted reference—last-minute trips, messy tequila shots, late-night after-parties, or questionable texts—suggesting the real-life situations people navigate once the stress is gone. To tie the concept together, the campaign repeats the line, “Plan B One-Step is responsible for all the fun you may have after consumption,” giving the series a consistent voice that is simple, direct, and easy to connect with.
Teton Gravity Research 'Momentous' Campaign
All designs by Gabe Vogel
For this project, I created a campaign around a mock film that Teton Gravity Research could plausibly produce, titled 'Momentous': The Kelly Slater Story. I designed three movie posters tailored for different social platforms, focusing on visual cohesion and staying consistent with the brand’s existing style. I drew inspiration from movie posters commonly seen in extreme sports media, ensuring the designs felt authentic to the TGR aesthetic. This project served as a full creative test for me, from brainstorming through execution. I used a mix of warm and cool tones to create contrast while keeping the overall palette unified, incorporated the brand’s logo in a way that fits naturally within their visual language, and centered the design around celebrating Kelly Slater’s career and impact. The result is a cohesive set of visuals that aligns with the brand while pushing my own creative range.
Ecolab Ready Dose Campaign
All designs by Gabe Vogel
For this campaign, we developed a set of simple, direct ads for Ecolab Ready Dose, designed to match the straightforward nature of the product itself. Ready Dose is an all-in-one cleaning solution known for its ease of use, so our visual approach needed to reflect that same simplicity. The campaign centers on the idea of “Small dose, Big impact,” emphasizing how the product gives store owners valuable time back in their day. We focused on illustrating the moments that become possible when cleanup is no longer the main concern—whether that’s connecting with customers, experimenting in the kitchen, or supporting new staff. The ads follow Ecolab’s established color palette and brand style, keeping the message clear: Ready Dose handles the mess so owners can focus on the reasons they opened their businesses in the first place.