This is student work for a class assignment. This work is not affiliated with Adidas.
All photos were taken and edited by Gabe Vogel
Tasked with the opportunity to utilize creative photography to elevate a brand, I chose to reimagine Adidas’ campaign for the Adizero EVO SL. My vision centered on showcasing the shoe’s speed, power, and sleek design. Utilizing a variety of wide-angle lenses and a Sony A7iii, I crafted images that highlight the shoe through dramatic lighting choices. By setting the product against deep shadows and directing sharp, intentional light, the shoe emerges as a commanding presence, projecting strength and power while still reflecting its athletic identity.
The narrative I developed fits into that of desire. Rather than simply presenting the shoe as an option, the imagery is designed to make viewers want it. The goal is for the consumer to see it as more than just a running shoe, but as a tool for reaching their own peak performance. Its sleek lines, paired with the visual atmosphere, suggest movement even in stillness, evoking the rush of speed the shoe was built for. To further reinforce this idea, the campaign retains the original slogan, “Feel Fast,” visualized through subtle uses of motion blur that amplify the sensation of velocity.
Overall, this project was an exercise in using visual storytelling to transform a product into an object of aspiration. My intent was not only to represent the Adizero EVO SL but to elevate it into a statement piece: something to be pursued, owned, and ran in.